FMCG · Manufacturer → Retailer · Est. 2012

Distribution that moves India's shelves.

RD Retail India is a manufacturer-to-retailer FMCG distribution house. We connect 100+ brands to 500+ stores across General Trade, Modern Trade and E-commerce — with 15,000+ SKUs in food, beverage, spices and hygiene moving every single day.

List your brand → See the scale
Live Network IN · AS · AF · AM
500+
Active retail outlets served across NCR & North India
  • Brands onboarded100+
  • SKUs in motion15,000+
  • Continents reached3
  • Years in market12+
General Trade✦ Modern Trade✦ E-commerce✦ SAMT✦ Rural & Urban✦ Just-in-Time Delivery✦ 100+ Brands✦ 15,000+ SKUs✦
01 / What we do

One platform.
From factory
to final shelf.

RD Retail India is built as a Manufacturer-to-Retailer (M2R) distribution engine. We sit between FMCG manufacturers — from multinationals like Unilever to fast-growing SMEs — and the thousands of retail counters where Indian consumers actually buy.

Our platform unifies inventory, order logistics, channel partners and sales insights so brands get faster market penetration and retailers get the right SKUs at the right time — with Just-in-Time delivery and healthier margins.

→ For brands

Market penetration, done right.

New launches into NCR, North India and overseas markets with built-in visibility, replenishment and trade activations.

→ For retailers

100+ brands, one invoice.

A single, reliable supply partner for 15,000+ SKUs across food, beverage, spices, confectionery and personal care.

02 / Scale

The numbers
that move shelves.

Numbers reported from public filings, partner disclosures and the $7M strategic investment round led by Hindustan Media Ventures Ltd. (2022).

500+
Stores served

Across modern trade, general trade, SAMT, government & private retail chains.

100+
Brands handled

From multinational FMCG leaders to fast-scaling Indian SME brands.

15K+
Active SKUs

Food, beverage, spice, confectionery, personal care, household & hygiene.

3×
Continents reached

India base · expansion across Asia, Africa and the Americas with channel partners.

Strategic Investment

$7M raised from Hindustan Media Ventures Ltd.

Capital deployed to expand into semi-urban and rural North India, onboard more brands & SKUs, and scale our supply chain into international markets.

Leadership view
“Our mission is to build a robust supply chain that helps SMEs and big FMCG brands win in both urban and rural India.”
Deepak Garg · Founder & CEO
03 / Channels

Every counter,
every cart, every click.

We don't pick one channel — we orchestrate them. One brand. One catalogue. Distributed across the way India actually shops.

01

General
Trade

Independent kirana stores, wholesalers and neighbourhood retail counters — the backbone of Indian FMCG demand.

02

Modern
Trade

Supermarkets, hyper-markets and organised chains — including a strong heritage with Super Bazar & 6 Ten stores.

03

E-commerce

Marketplace listings, quick-commerce fulfilment and D2C plug-ins for brands that need to go online fast.

04

SAMT &
Rural

Self-service modern trade, semi-urban and deep-rural North India — where the next wave of FMCG growth is happening.

04 / Categories

What's
on the truck.

15,000+ SKUs across the everyday categories that drive household FMCG spend in India. From multinational brand portfolios to RD Retail's own private-label range in food, beverage and spices.

Staples 01

Food & Staples

  • — Noodles, pasta, ready-to-cook
  • — Sauces, ketchups, condiments
  • — Edible oils & flours
Beverages 02

Beverages

  • — Juices, drinks, mixers
  • — Tea, coffee, instant mixes
  • — Functional & hydration drinks
Private Label 03

Spices & Masalas

  • — Whole & ground spices
  • — Blended masalas
  • — RD Retail own-label SKUs
Impulse 04

Confectionery

  • — Chocolates & candies
  • — Biscuits & wafers
  • — Snacks & namkeen
Personal Care 05

Personal Care

  • — Shampoos & hair care
  • — Soaps & body wash
  • — Oral & skin care
Hygiene 06

Home & Hygiene

  • — Detergents & cleaners
  • — Sanitisers & disinfectants
  • — Household essentials
05 / The M2R Engine

Manufacturer
to retailer, in four moves.

01

Onboard

Brands plug into the RD Retail catalogue with SKUs, pricing, trade schemes and launch plans.

02

Distribute

A single supply chain pushes inventory into GT, MT, SAMT, e-commerce and overseas channel partners.

03

Activate

On-shelf visibility, trade marketing, retailer education and promotional execution at counter level.

04

Insights

Live sales trends, SKU velocity and channel-level performance back to brands — closing the loop.

06 / Coverage

From Delhi NCR
to three continents.

Anchored in North India with HQ in Delhi, RD Retail has expanded into international markets via on-ground manpower and channel partners across Asia, Africa and the Americas.

HQ

Delhi

Swaroop Nagar / Alipur — head office, distribution centre & operations hub.

Core

North India

NCR, Punjab, Haryana, UP — urban, semi-urban and rural retail networks.

Expansion

Asia & Africa

Trade corridors built with on-ground manpower and import-export partners.

Reach

Americas

USA & Canada market entry for Indian FMCG brands seeking diaspora and mainstream shelves.

07 / Leadership

Operators
who've actually moved stock.

A founding team with decades of FMCG, trade and retail-operations experience — running a focused team of 50+ specialists across modern trade, SAMT, rural and urban markets.

DG
Founder & CEO

Deepak Garg

Founder & CEO. Architect of the M2R distribution engine. Drives brand partnerships, supply chain and international expansion.

RG
Director

Reena Garg

Director. Trade relations, vendor management and the cross-functional teams behind RD Retail's daily distribution rhythm.

08 / FAQ

The questions
brands actually ask.

What kind of brands does RD Retail onboard?

+

From global multinationals (e.g. Unilever) to fast-scaling Indian SMEs across food, beverage, personal care and hygiene — anyone who needs serious reach into India's general trade, modern trade and e-commerce shelves.

Where is RD Retail strongest geographically?

+

Delhi NCR is the operational core, with deep penetration across North India — urban, semi-urban and rural. We also operate via channel partners across Asia, Africa and the Americas.

Do you handle private label as well?

+

Yes. RD Retail owns and distributes its own private-label SKUs across food, beverage and spices — alongside its core role as a multi-brand distributor.

How quickly can a new brand go live?

+

Once SKUs, trade schemes and commercial terms are signed off, brands can be plugged into the active distribution catalogue and start shipping into stores within weeks, not quarters.

Is RD Retail investor-backed?

+

Yes. RD Retail India Private Limited raised a $7M strategic investment from Hindustan Media Ventures Ltd. (HT Group) in 2022, deployed into supply chain, brand onboarding and rural & overseas expansion.

09 / Let's move shelves

Ready to
distribute
at scale?

Brand owners, retailers and trade partners — get in touch with RD Retail India and put your products onto India's most active retail shelves.

partner@rdretail.in → Visit rdretail.in

Get in touch